Who owns Secret?
Secret is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 1956
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Deodorant & antiperspirant
- Parent ticker
- NYSE: PG
- Last verified
- · 1 sources
About Secret
Secret was the first antiperspirant marketed specifically to women, launched in 1956, and its line about being strong enough for a man but made for a woman ran for decades. It is one of the largest women's deodorants in North America.
Ownership timeline of Secret
- ? – present Procter & Gamble [1] verified
Where Secret sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Procter & Gamble ownership tree →
Other brands owned by Procter & Gamble in personal care & beauty
Latest news about Secret
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Official recalls involving Secret products
11 recall notices from government regulators matched to Secret. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
- Secret, powder fresh, Aluminum chlorohydrate 24%, Anti-Perspirant/Deodorant, Topical spray can Net Wt., (a) 4OZ (113g), NDC 37000-134-11, UPC 0 37000 71109 4,… — FDA, · Class I
Reason given: Chemical contamination: presence of benzene
Recalling firm: The Procter & Gamble Company
- Secret, Dry Spray, (Aluminum chlorohydrate 23.5%), Antiperspirant, Waterlily, Topical Spray Can, Net Wt 3.8 oz (107 g), Dist. by: Procter & Gamble,… — FDA, · Class I
Reason given: Chemical contamination: presence of benzene
Recalling firm: The Procter & Gamble Company
- Secret, Dry Spray, Aluminum chlorohydrate 23.5%, Antiperspirant, Lavender, Topical spray can Net Wt 3.8 oz (107 g), Dist. by: Procter & Gamble, Cincinnati, OH… — FDA, · Class I
Reason given: Chemical contamination: presence of benzene
Recalling firm: The Procter & Gamble Company
- Secret, Dry Spray, (Aluminum chlorohydrate 23.5%), Antiperspirant, Light Essentials, Topical spray can Net Wt 3.8 oz (107 g), Dist. by: Procter & Gamble,… — FDA, · Class II
Reason given: CGMP Deviation; manufactured at the same facility where other lots were found to be contaminated with benzene
Recalling firm: The Procter & Gamble Company
- Secret, Dry Spray, Aluminum chlorohydrate 23.5%, Antiperspirant, Rose, Topical spray can Net Wt 3.8 oz (107 g), Dist. by: Procter & Gamble, Cincinnati, OH… — FDA, · Class I
Reason given: Chemical contamination: presence of benzene
Recalling firm: The Procter & Gamble Company
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
Who is the parent company of Secret?
The parent company of Secret is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Secret American?
Yes. Secret originated in the United States in 1956 and its owner, Procter & Gamble, is also headquartered in the United States.
Is Secret still owned by Procter & Gamble?
Yes. As of 16 September 2026, Secret is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Annual Report on Form 10-K filed 2026-08-04 — SEC EDGAR, SEC Form 10-K, published 4 August 2026; retrieved 16 September 2026.
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