Who owns Old Spice?
Old Spice is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 1937
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Men's grooming
- Parent ticker
- NYSE: PG
- Last verified
- · 1 sources
About Old Spice
Old Spice was created by the Shulton Company in 1937, initially as a women's fragrance before the men's line launched a year later, and was long associated with nautical imagery and older buyers. Procter & Gamble acquired it in 1990 and its 2010 advertising campaign successfully repositioned it for a much younger audience.
Ownership timeline of Old Spice
- ? – present Procter & Gamble [1] verified
Where Old Spice sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Procter & Gamble ownership tree →
Other brands owned by Procter & Gamble in personal care & beauty
Latest news about Old Spice
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Official recalls involving Old Spice products
8 recall notices from government regulators matched to Old Spice. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
- Old Spice, PURE SPORT, (Aluminum Chlorohydrate 23.5%), Anti-Perspirant & Deodorant Spray, Topical spray can, Net WT 6.0 OZ (170g), Distributed by Procter &… — FDA, · Class I
Reason given: Chemical contamination: presence of benzene
Recalling firm: The Procter & Gamble Company
- Old Spice, SWEAT DEFENSE, STRONGER SWAGGER, Dry Spray, 48 Hour, (Aluminum Chlorohydrate 23.5%), Anti-Perspirant, Topical Spray Can, Net WT 3.8 oz (107 g),… — FDA, · Class II
Reason given: CGMP Deviation; manufactured at the same facility where other lots were found to be contaminated with benzene
Recalling firm: The Procter & Gamble Company
- Old Spice, SWEAT DEFENSE PURE SPORT PLUS, Dry Spray, (Aluminum Chlorohydrate 23.5%), Anti-Perspirant, Topical spray can, Net WT 3.8 oz (107 g) cans, Distr.… — FDA, · Class I
Reason given: Chemical contamination: presence of benzene
Recalling firm: The Procter & Gamble Company
- Old Spice, SWEAT DEFENSE ULTIMATE CAPTAIN, Aluminum Chlorohydrate 23.5%, Anti-Perspirant, Topical spray can 3.8 OZ (107 g), Distr. by: Procter & Gamble,… — FDA, · Class I
Reason given: Chemical contamination: presence of benzene
Recalling firm: The Procter & Gamble Company
- Old Spice Pure Sport 2021 Gift Set, Contains: Old Spice Pure Sport Body Wash 18 Fl Oz (532 mL), 2-in-1 Shampoo & Conditioner 13.5 Fl Oz (400 mL), and Old… — FDA, · Class II
Reason given: CGMP Deviation; manufactured at the same facility where other lots were found to be contaminated with benzene
Recalling firm: The Procter & Gamble Company
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
Who is the parent company of Old Spice?
The parent company of Old Spice is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Old Spice American?
Yes. Old Spice originated in the United States in 1937 and its owner, Procter & Gamble, is also headquartered in the United States.
Is Old Spice still owned by Procter & Gamble?
Yes. As of 16 September 2026, Old Spice is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Annual Report on Form 10-K filed 2026-08-04 — SEC EDGAR, SEC Form 10-K, published 4 August 2026; retrieved 16 September 2026.
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