🇳🇱 Dutch brands and who owns them
Of 32 Dutch consumer brands tracked here, 18 (56%) are owned by companies headquartered outside the Netherlands, most often in the United States, Belgium and the United Kingdom.
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32
Dutch brands
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18
foreign-owned · 56%
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14
domestically owned
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13
Dutch brand owners
Who bought the Dutch brands?
| Owner country | Brands | Examples |
|---|---|---|
| 🇺🇸 Dutch brands owned by American companies | 5 | Becel (KKR), Blue Band (KKR), Booking.com (Booking Holdings), Douwe Egberts (Keurig Dr Pepper), Moccona (Keurig Dr Pepper) |
| 🇧🇪 Belgium | 2 | Peijnenburg (Lotus Bakeries), Snelle Jelle (Lotus Bakeries) |
| 🇬🇧 United Kingdom | 2 | The Vegetarian Butcher (Unilever), Zendium (Unilever) |
| 🇫🇮 Finland | 1 | Conimex (Paulig) |
| 🇨🇭 Switzerland | 1 | Garden Gourmet (Nestlé) |
| 🇯🇵 Japan | 1 | Grolsch (Asahi Group) |
| 🇨🇱 Chile | 1 | Heineken (Chile and Argentina) (CCU) |
| 🇪🇸 Spain | 1 | Lassie (Ebro Foods) |
| 🇫🇷 France | 1 | Nutricia (Danone) |
| 🇸🇪 Sweden | 1 | Red Band (Cloetta) |
| 🇩🇰 Denmark | 1 | Sisi (Royal Unibrew) |
| 🇮🇹 Italy | 1 | Viktor&Rolf (OTB Group) |
Dutch companies that own brands
- Heineken · 24 brands
- The Magnum Ice Cream Company · 14 brands
- Stellantis · 11 brands
- JDE Peet's · 8 brands
- Upfield · 8 brands
- Campari Group · 7 brands
- Perfetti Van Melle · 6 brands
- Philips · 5 brands
- FrieslandCampina · 5 brands
- Universal Music · 5 brands
- Ahold Delhaize · 4 brands
- Inter IKEA · 2 brands
- Rituals · 1 brands