Booking Holdings: brands it owns and its ownership tree
Booking Holdings (NASDAQ: BKNG) is a publicly listed company headquartered in Norwalk, Connecticut, United States that owns 6 consumer brands.[1]
Booking Holdings was called Priceline until 2018, when it renamed itself after the Dutch business it had bought for $133 million in 2005 and which had grown far larger than its American parent. It is the largest online travel company in the world, and its brands are the main alternative to Expedia's.
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Company facts
- Legal name
- Booking Holdings Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Norwalk, Connecticut, United States
- Founded
- 1997
- Tickers
- NASDAQ: BKNG
- SEC CIK
- 0001075531
- Website
- www.bookingholdings.com
- Last verified
- · 1 sources
Booking Holdings in numbers
- Booking Holdings owns 6 consumer brands tracked here across 1 top-level categories; the largest is internet & digital with 6 brands.[1]
- 3 of its brands originated outside United States.
Everything Booking Holdings owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Latest news about Booking Holdings
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Frequently asked questions
What brands does Booking Holdings own?
Booking Holdings owns 6 consumer brands tracked here, including Rentalcars.com, Priceline, OpenTable, Booking.com, KAYAK and Agoda.
Is Booking Holdings an American company?
Yes. Booking Holdings is headquartered in Norwalk, Connecticut, United States and was founded in 1997.
Who owns Booking Holdings?
Booking Holdings is a publicly listed company owned by its shareholders; it trades as BKNG on the NASDAQ.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Booking Holdings Inc. Annual Report on Form 10-K filed 2026-02-18 — SEC EDGAR, SEC Form 10-K, published 18 February 2026; retrieved 6 September 2026.
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