Every brand Booking Holdings owns
6 brands, sorted alphabetically. Brands with their own page link through; others are listed here with their source. See the company profile and ownership tree.
| Brand | Category | Origin | Held via | Stake | Since | Confidence | Source |
|---|---|---|---|---|---|---|---|
| Agoda | Online travel agencies | 🇸🇬 Singapore | Direct | 100% | 2007 | verified | SEC EDGAR, Feb 2026 |
| Booking.com | Online travel agencies | 🇳🇱 Netherlands | Direct | 100% | 2005 | verified | SEC EDGAR, Feb 2026 |
| KAYAK | Travel metasearch | 🇺🇸 United States | Direct | 100% | 2013 | verified | SEC EDGAR, Feb 2026 |
| OpenTable | Productivity & developer tools | 🇺🇸 United States | Direct | 100% | 2014 | verified | SEC EDGAR, Feb 2026 |
| Priceline | Online travel agencies | 🇺🇸 United States | Direct | 100% | — | verified | SEC EDGAR, Feb 2026 |
| Rentalcars.com | Online travel agencies | 🇬🇧 United Kingdom | Direct | 100% | 2010 | verified | SEC EDGAR, Feb 2026 |