Who owns Priceline?
Priceline is owned by Booking Holdings (the United States, NASDAQ: BKNG).[1]
Key facts
- Current owner
- Booking Holdings Inc. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Norwalk, Connecticut
- Origin
- 🇺🇸 United States
- Founded
- 1997
- Category
- Internet & digital › Online travel › Online travel agencies
- Parent ticker
- NASDAQ: BKNG
- Last verified
- · 1 sources
About Priceline
Priceline launched in 1997 with a Name Your Own Price model in which travellers bid for unsold seats and rooms without knowing the supplier, advertised for years by William Shatner. The bidding model has since been retired, but the brand remains a discount storefront within the group it founded.
Ownership timeline of Priceline
- 1997 – present Booking Holdings [1] verified
Where Priceline sits in Booking Holdings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Booking Holdings ownership tree →
Other brands owned by Booking Holdings in internet & digital
Latest news about Priceline
No tagged news items yet. Headlines are added nightly from public feeds; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Priceline?
The parent company of Priceline is Booking Holdings, a publicly listed company headquartered in the United States.
Is Priceline American?
Yes. Priceline originated in the United States in 1997 and its owner, Booking Holdings, is also headquartered in the United States.
Is Priceline still owned by Booking Holdings?
Yes. As of 6 September 2026, Priceline is still owned by Booking Holdings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Booking Holdings Inc. Annual Report on Form 10-K filed 2026-02-18 — SEC EDGAR, SEC Form 10-K, published 18 February 2026; retrieved 6 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.