Who owns the online travel brands?
21 online travel brands tracked here are owned by 5 companies; the three largest owners, Expedia Group, Booking Holdings and Trip.com Group, control 18 of them (86%) as of Sep 2026.
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21
brands
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5
owning companies
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86%
held by top 3 owners
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7
foreign-owned brands · origin ≠ owner HQ
Biggest owners of online travel brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Expedia Group | 🇺🇸 United States | 9 | CheapTickets, Expedia, Hotels.com, Hotwire, Orbitz and 4 more |
| 2 | Booking Holdings | 🇺🇸 United States | 5 | Agoda, Booking.com, KAYAK, Priceline, Rentalcars.com |
| 3 | Trip.com Group | 🇨🇳 China | 4 | Ctrip, Qunar, Skyscanner, Trip.com |
| 4 | Tripadvisor | 🇺🇸 United States | 2 | Tripadvisor, Viator |
| 5 | Airbnb | 🇺🇸 United States | 1 | Airbnb |