Who owns trivago?
trivago is owned by Expedia Group (the United States, NASDAQ: EXPE), which has owned the brand since 8 March 2013.[1]
Key facts
- Current owner
- Expedia Group, Inc. verified
- Owned since
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Seattle, Washington
- Origin
- 🇩🇪 Germany, Düsseldorf
- Founded
- 2005
- Category
- Internet & digital › Online travel › Travel metasearch
- Parent ticker
- NASDAQ: EXPE
- Last verified
- · 1 sources
About trivago
trivago compares hotel prices across booking sites rather than selling rooms itself, and its relentless television advertising made it one of the most recognised travel brands in Europe. Expedia holds a controlling stake bought in 2012, although trivago is separately listed on the Nasdaq.
Ownership timeline of trivago
- 2013 – present Expedia Group [1] verified
Where trivago sits in Expedia Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Expedia Group ownership tree →
Other brands owned by Expedia Group in internet & digital
Latest news about trivago
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of trivago?
The parent company of trivago is Expedia Group, a publicly listed company headquartered in the United States.
Is trivago German or American?
trivago originated in Germany in 2005, but it is owned today by Expedia Group, which is headquartered in the United States. So trivago is a German-origin brand under American ownership.
Since when has Expedia Group owned trivago?
Expedia Group has owned trivago since 8 March 2013.
Is trivago still owned by Expedia Group?
Yes. As of 16 September 2026, trivago is still owned by Expedia Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Expedia Group, Inc. Annual Report on Form 10-K filed 2026-02-13 — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 16 September 2026.
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