Who are Booking Holdings' biggest competitors?
On Brandtree, Booking Holdings' biggest competitors by shared categories are Tripadvisor, which shares 3 categories, such as online travel agencies and productivity & developer tools; Expedia Group, which shares 2 categories, such as online travel agencies; and Trip.com Group, which shares 2 categories, such as online travel agencies.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Booking Holdings controls 6 brands with a page here, across 3 categories; 11 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Tripadvisor | 3 | 100% | Online travel agencies, Productivity & developer tools and Travel metasearch |
| 2 | Expedia Group | 2 | 50% | Online travel agencies and Travel metasearch |
| 3 | Trip.com Group | 2 | 67% | Online travel agencies and Travel metasearch |
| 4 | ByteDance | 1 | 25% | Productivity & developer tools |
| 5 | IAC | 1 | 25% | Productivity & developer tools |
| 6 | Epic Games | 1 | 20% | Productivity & developer tools |
| 7 | Kaspi.kz | 1 | 14% | Online travel agencies |
| 8 | Microsoft | 1 | 14% | Productivity & developer tools |
| 9 | Comcast | 1 | 13% | Productivity & developer tools |
| 10 | Alphabet | 1 | 10% | Productivity & developer tools |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Booking Holdings and Tripadvisor: 3 shared categories
| Category | Booking Holdings | Tripadvisor |
|---|---|---|
| Online travel agencies | Agoda, Booking.com, Priceline, Rentalcars.com | Viator |
| Productivity & developer tools | OpenTable | TheFork |
| Travel metasearch | KAYAK | Tripadvisor |
Booking Holdings and Expedia Group: 2 shared categories
| Category | Booking Holdings | Expedia Group |
|---|---|---|
| Online travel agencies | Agoda, Booking.com, Priceline, Rentalcars.com | CheapTickets, ebookers, Expedia, Hotels.com, Hotwire, Orbitz, Travelocity |
| Travel metasearch | KAYAK | trivago |
Booking Holdings and Trip.com Group: 2 shared categories
| Category | Booking Holdings | Trip.com Group |
|---|---|---|
| Online travel agencies | Agoda, Booking.com, Priceline, Rentalcars.com | Ctrip, Trip.com |
| Travel metasearch | KAYAK | Qunar, Skyscanner |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Booking Holdings owns and the most overlapping owners on Brandtree.