Who are Tripadvisor's biggest competitors?
On Brandtree, Tripadvisor's biggest competitors by shared categories are Booking Holdings, which shares 3 categories, such as online travel agencies and productivity & developer tools; Trip.com Group, which shares 2 categories, such as online travel agencies; and Expedia Group, which shares 2 categories, such as online travel agencies.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Tripadvisor controls 3 brands with a page here, across 3 categories; 11 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Booking Holdings | 3 | 100% | Online travel agencies, Productivity & developer tools and Travel metasearch |
| 2 | Trip.com Group | 2 | 67% | Online travel agencies and Travel metasearch |
| 3 | Expedia Group | 2 | 50% | Online travel agencies and Travel metasearch |
| 4 | ByteDance | 1 | 25% | Productivity & developer tools |
| 5 | IAC | 1 | 25% | Productivity & developer tools |
| 6 | Epic Games | 1 | 20% | Productivity & developer tools |
| 7 | Kaspi.kz | 1 | 14% | Online travel agencies |
| 8 | Microsoft | 1 | 14% | Productivity & developer tools |
| 9 | Comcast | 1 | 13% | Productivity & developer tools |
| 10 | Alphabet | 1 | 10% | Productivity & developer tools |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Tripadvisor and Booking Holdings: 3 shared categories
| Category | Tripadvisor | Booking Holdings |
|---|---|---|
| Online travel agencies | Viator | Agoda, Booking.com, Priceline, Rentalcars.com |
| Productivity & developer tools | TheFork | OpenTable |
| Travel metasearch | Tripadvisor | KAYAK |
Tripadvisor and Trip.com Group: 2 shared categories
| Category | Tripadvisor | Trip.com Group |
|---|---|---|
| Online travel agencies | Viator | Ctrip, Trip.com |
| Travel metasearch | Tripadvisor | Qunar, Skyscanner |
Tripadvisor and Expedia Group: 2 shared categories
| Category | Tripadvisor | Expedia Group |
|---|---|---|
| Online travel agencies | Viator | CheapTickets, ebookers, Expedia, Hotels.com, Hotwire, Orbitz, Travelocity |
| Travel metasearch | Tripadvisor | trivago |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Tripadvisor owns and the most overlapping owners on Brandtree.