Brandtree

🇧🇪 Belgian brands and who owns them

Of 17 Belgian consumer brands tracked here, 9 (53%) are owned by companies headquartered outside Belgium, most often in the United States, the Netherlands and France.

Who bought the Belgian brands?

Owner countryBrandsExamples
🇺🇸 United States3Côte d'Or (Mondelēz), TUC (Mondelēz), Zyrtec (Kenvue)
🇳🇱 Netherlands2Affligem (Heineken), Magnum (The Magnum Ice Cream Company)
🇫🇷 France1Alpro (Danone)
🇬🇧 United Kingdom1Godiva Biscuits (pladis)
🇩🇰 Denmark1Grimbergen (Carlsberg)
🇫🇮 Finland1Poco Loco (Paulig)

Belgian companies that own brands

All Belgian brands

BrandCategoryOwnerOwner HQSince
AffligemAleHeineken🇳🇱 Netherlands—
AlproPlant-based dairyDanone🇫🇷 France2017
Côte d'OrChocolateMondelēz🇺🇸 United States—
Godiva BiscuitsCookies & crackerspladis🇬🇧 United Kingdom—
GrimbergenAleCarlsberg🇩🇰 Denmark2008
HoegaardenAleAB InBev🇧🇪 Belgium—
JupilerLagerAB InBev🇧🇪 Belgium—
LeffeAleAB InBev🇧🇪 Belgium—
LotusCakesLotus Bakeries🇧🇪 Belgium—
Lotus BiscoffCookies & crackersLotus Bakeries🇧🇪 Belgium—
MagnumIce creamThe Magnum Ice Cream Company🇳🇱 Netherlands2025
Poco LocoBread & bunsPaulig🇫🇮 Finland—
SkolLagerAB InBev🇧🇪 Belgium—
Stella ArtoisLagerAB InBev🇧🇪 Belgium—
TUCCookies & crackersMondelēz🇺🇸 United States—
VandemoorteleCooking oilsVandemoortele🇧🇪 Belgium—
ZyrtecColdKenvue🇺🇸 United States2023