🇧🇪 Belgian brands and who owns them
Of 13 Belgian consumer brands tracked here, 8 (62%) are owned by companies headquartered outside Belgium, most often in the United States, the Netherlands and France.
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13
Belgian brands
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8
foreign-owned · 62%
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5
domestically owned
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1
Belgian brand owners
Who bought the Belgian brands?
| Owner country | Brands | Examples |
|---|---|---|
| 🇺🇸 United States | 3 | Côte d'Or (Mondelēz), TUC (Mondelēz), Zyrtec (Kenvue) |
| 🇳🇱 Netherlands | 2 | Affligem (Heineken), Magnum (The Magnum Ice Cream Company) |
| 🇫🇷 France | 1 | Alpro (Danone) |
| 🇬🇧 United Kingdom | 1 | Godiva Biscuits (pladis) |
| 🇩🇰 Denmark | 1 | Grimbergen (Carlsberg) |
Belgian companies that own brands
- AB InBev · 21 brands
All Belgian brands
| Brand | Category | Owner | Owner HQ | Since |
|---|---|---|---|---|
| Affligem | Ale | Heineken | 🇳🇱 Netherlands | — |
| Alpro | Plant-based dairy | Danone | 🇫🇷 France | 2017 |
| Côte d'Or | Chocolate | Mondelēz | 🇺🇸 United States | — |
| Godiva Biscuits | Cookies & crackers | pladis | 🇬🇧 United Kingdom | — |
| Grimbergen | Ale | Carlsberg | 🇩🇰 Denmark | 2008 |
| Hoegaarden | Ale | AB InBev | 🇧🇪 Belgium | — |
| Jupiler | Lager | AB InBev | 🇧🇪 Belgium | — |
| Leffe | Ale | AB InBev | 🇧🇪 Belgium | — |
| Magnum | Ice cream | The Magnum Ice Cream Company | 🇳🇱 Netherlands | 2025 |
| Skol | Lager | AB InBev | 🇧🇪 Belgium | — |
| Stella Artois | Lager | AB InBev | 🇧🇪 Belgium | — |
| TUC | Cookies & crackers | Mondelēz | 🇺🇸 United States | — |
| Zyrtec | Cold | Kenvue | 🇺🇸 United States | 2023 |