Who owns the tissue & paper hygiene brands?
24 tissue & paper hygiene brands tracked here are owned by 9 companies; the three largest owners, Kimberly-Clark, Procter & Gamble and Essity, control 17 of them (71%) as of Sep 2026.
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24
brands
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9
owning companies
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71%
held by top 3 owners
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3
foreign-owned brands · origin ≠ owner HQ
Biggest owners of tissue & paper hygiene brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Kimberly-Clark | 🇺🇸 United States | 9 | Andrex, Cottonelle, GoodNites, Huggies, Kleenex and 4 more |
| 2 | Procter & Gamble | 🇺🇸 United States | 5 | Bounty, Charmin, Luvs, Pampers, Puffs |
| 3 | Essity | 🇸🇪 Sweden | 3 | Cushelle, Tork, Zewa |
| 4 | Unicharm | 🇯🇵 Japan | 2 | MamyPoko, Moony |
| 5 | Bidco Africa | 🇰🇪 Kenya | 1 | Gental Care |
| 6 | Newell Brands | 🇺🇸 United States | 1 | Graco |
| 7 | Kenvue | 🇺🇸 United States | 1 | Johnson's Baby |
| 8 | Kao | 🇯🇵 Japan | 1 | Merries |
| 9 | Square Toiletries | 🇧🇩 Bangladesh | 1 | Supermom |