Clairol is owned by Coty (the United States, NYSE: COTY), which acquired the brand on 1 October 2016 from Procter & Gamble.[1][2] Before Coty, Clairol was owned by Procter & Gamble from 2001 to 2016.[2]
Clairol popularised home hair colouring in the United States from the 1950s with advertising asking whether she does or does not, and its Nice'n Easy line remains among the largest in the category. Coty acquired the brand from Procter & Gamble in 2016.
Procter & Gamble transferred 41 beauty brands, including CoverGirl, Max Factor, Clairol and Wella, to Coty in a Reverse Morris Trust structured to be tax-efficient for P&G shareholders. It was the largest single step in P&G's programme of cutting its portfolio from about 170 brands to 65.