CoverGirl is owned by Coty (the United States, NYSE: COTY), which acquired the brand on 1 October 2016 for $12.5 billion from Procter & Gamble.[1][2] Before Coty, CoverGirl was owned by Procter & Gamble from 1989 to 2016.[2]
CoverGirl launched in 1961 with advertising built on photographs of models with visible skin rather than heavy studio retouching, and it was among the first mass cosmetics brands to sign non-white and, later, non-female spokespeople. Coty acquired it from Procter & Gamble in 2016.
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Procter & Gamble transferred 41 beauty brands, including CoverGirl, Max Factor, Clairol and Wella, to Coty in a Reverse Morris Trust structured to be tax-efficient for P&G shareholders. It was the largest single step in P&G's programme of cutting its portfolio from about 170 brands to 65.
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The parent company of CoverGirl is Coty, a publicly listed company headquartered in the United States.
Yes. CoverGirl originated in the United States in 1961 and its owner, Coty, is also headquartered in the United States.
Coty completed its acquisition of CoverGirl on 1 October 2016, after announcing the deal on 9 July 2015. The deal was valued at $12.5 billion (enterprise value).
Before Coty, CoverGirl was owned by Procter & Gamble from 1989 until 2016.
Yes. As of 16 September 2026, CoverGirl is still owned by Coty. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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