Who owns the makeup brands?
23 makeup brands tracked here are owned by 12 companies; the three largest owners, L'Oréal, KOSÉ and Estée Lauder, control 12 of them (52%) as of Sep 2026.
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23
brands
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12
owning companies
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52%
held by top 3 owners
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12
foreign-owned brands · origin ≠ owner HQ
Biggest owners of makeup brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | L'Oréal | 🇫🇷 France | 5 | Lancôme, Maybelline, NYX Professional Makeup, Urban Decay, shu uemura |
| 2 | KOSÉ | 🇯🇵 Japan | 4 | ADDICTION, ESPRIQUE, JILL STUART Beauty, Tarte |
| 3 | Estée Lauder | 🇺🇸 United States | 3 | Bobbi Brown, M·A·C, Too Faced |
| 4 | Coty | 🇺🇸 United States | 3 | CoverGirl, Max Factor, Rimmel London |
| 5 | Natura &Co | 🇧🇷 Brazil | 1 | Avon |
| 6 | Beiersdorf | 🇩🇪 Germany | 1 | Chantecaille |
| 7 | Puig | 🇪🇸 Spain | 1 | Charlotte Tilbury |
| 8 | Amorepacific | 🇰🇷 South Korea | 1 | Etude |
| 9 | Unilever | 🇬🇧 United Kingdom | 1 | Hourglass Cosmetics |
| 10 | Shiseido | 🇯🇵 Japan | 1 | NARS |
| 11 | LVMH | 🇫🇷 France | 1 | Sephora |
| 12 | e.l.f. Beauty | 🇺🇸 United States | 1 | e.l.f. Cosmetics |