Max Factor is owned by Coty (the United States, NYSE: COTY), which acquired the brand on 1 October 2016 for $12.5 billion from Procter & Gamble.[1][2] Before Coty, Max Factor was owned by Procter & Gamble from 1991 to 2016.[2]
Max Factor was founded in Los Angeles in 1909 by a Polish immigrant who made cosmetics for silent film actors and coined the word makeup for consumer use. Coty acquired the brand from Procter & Gamble in 2016.
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Procter & Gamble transferred 41 beauty brands, including CoverGirl, Max Factor, Clairol and Wella, to Coty in a Reverse Morris Trust structured to be tax-efficient for P&G shareholders. It was the largest single step in P&G's programme of cutting its portfolio from about 170 brands to 65.
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The parent company of Max Factor is Coty, a publicly listed company headquartered in the United States.
Yes. Max Factor originated in the United States in 1909 and its owner, Coty, is also headquartered in the United States.
Coty completed its acquisition of Max Factor on 1 October 2016, after announcing the deal on 9 July 2015. The deal was valued at $12.5 billion (enterprise value).
Before Coty, Max Factor was owned by Procter & Gamble from 1991 until 2016.
Yes. As of 16 September 2026, Max Factor is still owned by Coty. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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