Who owns e.l.f. Cosmetics?
e.l.f. Cosmetics is owned by e.l.f. Beauty (the United States, NYSE: ELF).[1]
Key facts
- Current owner
- e.l.f. Beauty, Inc. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Oakland, California
- Origin
- 🇺🇸 United States
- Founded
- 2004
- Category
- Personal care & beauty › Cosmetics & fragrance › Makeup
- Parent ticker
- NYSE: ELF
- Last verified
- · 1 sources
About e.l.f. Cosmetics
e.l.f. Cosmetics sells makeup at a fraction of prestige prices, often releasing products that closely follow expensive originals. Its Halo Glow filter and Power Grip primer both became substantial sellers through video reviews rather than advertising. The company can move from concept to shelf in a fraction of the time a traditional cosmetics business takes.
Ownership timeline of e.l.f. Cosmetics
- 2004 – present e.l.f. Beauty [1] verified
Where e.l.f. Cosmetics sits in e.l.f. Beauty
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full e.l.f. Beauty ownership tree →
Other brands owned by e.l.f. Beauty
Latest news about e.l.f. Cosmetics
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Frequently asked questions
Who is the parent company of e.l.f. Cosmetics?
The parent company of e.l.f. Cosmetics is e.l.f. Beauty, a publicly listed company headquartered in the United States.
Is e.l.f. Cosmetics American?
Yes. e.l.f. Cosmetics originated in the United States in 2004 and its owner, e.l.f. Beauty, is also headquartered in the United States.
Is e.l.f. Cosmetics still owned by e.l.f. Beauty?
Yes. As of 6 September 2026, e.l.f. Cosmetics is still owned by e.l.f. Beauty. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] e.l.f. Beauty, Inc. Annual Report on Form 10-K filed 2026-05-21 — SEC EDGAR, SEC Form 10-K, published 21 May 2026; retrieved 6 September 2026.
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