Every brand e.l.f. Beauty owns
3 brands, sorted alphabetically. Brands with their own page link through; others are listed here with their source. See the company profile and ownership tree.
| Brand | Category | Origin | Held via | Stake | Since | Confidence | Source |
|---|---|---|---|---|---|---|---|
| e.l.f. Cosmetics | Makeup | 🇺🇸 United States | Direct | 100% | — | verified | SEC EDGAR, May 2026 |
| Naturium | Facial skin care | 🇺🇸 United States | Direct | 100% | 2023 | verified | SEC EDGAR, May 2026 |
| rhode | Facial skin care | 🇺🇸 United States | Direct | 100% | 2025 | verified | SEC EDGAR, May 2026 |