Too Faced is owned by Estée Lauder (the United States, NYSE: EL), which acquired the brand on 28 December 2016 for $1.45 billion.[1][2] Too Faced was founded in 1998 in the United States and was independent until 2016.
Too Faced was founded in 1998 by two makeup artists and built on playful packaging and product names, with its Better Than Sex mascara among the largest sellers in prestige cosmetics. Estée Lauder acquired it in 2016 for $1.45 billion.
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Estee Lauder acquired Too Faced for $1.45 billion, then its largest purchase. Too Faced had been founded by two makeup artists in 1998 and built on playful packaging and product names, with its Better Than Sex mascara among the largest sellers in prestige cosmetics.
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The parent company of Too Faced is Estée Lauder, a publicly listed company headquartered in the United States.
Yes. Too Faced originated in the United States in 1998 and its owner, Estée Lauder, is also headquartered in the United States.
Estée Lauder completed its acquisition of Too Faced on 28 December 2016, after announcing the deal on 15 November 2016. The deal was valued at $1.45 billion (enterprise value).
Too Faced was an independent company from its founding in 1998 until Estée Lauder acquired it in 2016.
Yes. As of 16 September 2026, Too Faced is still owned by Estée Lauder. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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