Who owns Too Faced?
Too Faced is owned by Estée Lauder (the United States, NYSE: EL), which has owned the brand since 28 December 2016.[1] Too Faced was founded in 1998 in the United States and was independent until 2016.
Key facts
- Current owner
- The Estée Lauder Companies Inc. verified
- Owned since
- Previous owner
- Independent (1998–2016)
- Owner HQ
- 🇺🇸 United States, New York
- Origin
- 🇺🇸 United States
- Founded
- 1998
- Category
- Personal care & beauty › Cosmetics & fragrance › Makeup
- Parent ticker
- NYSE: EL
- Last verified
- · 1 sources
About Too Faced
Too Faced was founded in 1998 by two makeup artists and built on playful packaging and product names, with its Better Than Sex mascara among the largest sellers in prestige cosmetics. Estée Lauder acquired it in 2016 for $1.45 billion.
Ownership timeline of Too Faced
- 2016 – present Estée Lauder [1] verified
Where Too Faced sits in Estée Lauder
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Estée Lauder ownership tree →
Other brands owned by Estée Lauder in personal care & beauty
Latest news about Too Faced
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Frequently asked questions
Who is the parent company of Too Faced?
The parent company of Too Faced is Estée Lauder, a publicly listed company headquartered in the United States.
Is Too Faced American?
Yes. Too Faced originated in the United States in 1998 and its owner, Estée Lauder, is also headquartered in the United States.
Since when has Estée Lauder owned Too Faced?
Estée Lauder has owned Too Faced since 28 December 2016.
Who owned Too Faced before Estée Lauder?
Too Faced was an independent company from its founding in 1998 until Estée Lauder acquired it in 2016.
Is Too Faced still owned by Estée Lauder?
Yes. As of 6 September 2026, Too Faced is still owned by Estée Lauder. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Estée Lauder Companies Inc. Annual Report on Form 10-K filed 2026-08-19 — SEC EDGAR, SEC Form 10-K, published 19 August 2026; retrieved 6 September 2026.
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