Who owns the hair colour & styling brands?
11 hair colour & styling brands tracked here are owned by 8 companies; the three largest owners, L'Oréal, Henkel and KKR, control 6 of them (55%) as of Sep 2026.
-
11
brands
-
8
owning companies
-
55%
held by top 3 owners
-
4
foreign-owned brands · origin ≠ owner HQ
Biggest owners of hair colour & styling brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | L'Oréal | 🇫🇷 France | 2 | L'Oréal Paris, Matrix |
| 2 | Henkel | 🇩🇪 Germany | 2 | Schwarzkopf, got2b |
| 3 | KKR | 🇺🇸 United States | 2 | Wella Professionals, ghd |
| 4 | Coty | 🇺🇸 United States | 1 | Clairol |
| 5 | Godrej Consumer | 🇮🇳 India | 1 | Godrej Expert |
| 6 | Helen of Troy | 🇺🇸 United States | 1 | Hot Tools |
| 7 | Marico | 🇮🇳 India | 1 | Livon |
| 8 | Unilever | 🇬🇧 United Kingdom | 1 | VO5 |
All hair colour & styling brands and their owners
| Brand | Owner | Since | Origin |
|---|---|---|---|
| Clairol | Coty | 2016 | 🇺🇸 United States |
| ghd | KKR via Wella Company | 2021 | 🇬🇧 United Kingdom |
| Godrej Expert | Godrej Consumer | — | 🇮🇳 India |
| got2b | Henkel | — | 🇩🇪 Germany |
| Hot Tools | Helen of Troy | — | 🇺🇸 United States |
| L'Oréal Paris | L'Oréal | — | 🇫🇷 France |
| Livon | Marico | — | 🇮🇳 India |
| Matrix | L'Oréal | 2000 | 🇺🇸 United States |
| Schwarzkopf | Henkel | — | 🇩🇪 Germany |
| VO5 | Unilever | 2011 | 🇺🇸 United States |
| Wella Professionals | KKR via Wella Company | 2021 | 🇩🇪 Germany |