Who owns Byredo?
Byredo is owned by Puig (Spain, BME: PUIG), which has owned the brand since 1 May 2022.[1] Byredo was founded in 2006 in Stockholm and was independent until 2022.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Puig Brands, S.A. reported
- Owned since
- Previous owner
- Independent (2006–2022)
- Owner HQ
- 🇪🇸 Spain, Barcelona
- Origin
- 🇸🇪 Sweden, Stockholm
- Founded
- 2006
- Category
- Personal care & beauty › Cosmetics & fragrance › Fragrance
- Parent ticker
- BME: PUIG
- Last verified
- · 1 sources
About Byredo
Byredo is a Stockholm niche fragrance house founded in 2006, selling minimally packaged scents at prices well above designer fragrance. Puig acquired a majority stake in 2022, valuing the business at around €1 billion. Its founder Ben Gorham was a professional basketball player before starting the company, with no formal training in perfumery.
Ownership timeline of Byredo
Where Byredo sits in Puig
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Puig ownership tree →
Other brands owned by Puig in personal care & beauty
Latest news about Byredo
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Frequently asked questions
Who is the parent company of Byredo?
The parent company of Byredo is Puig, a publicly listed company headquartered in Spain.
Is Byredo Swedish or Spanish?
Byredo originated in Sweden in 2006, but it is owned today by Puig, which is headquartered in Spain. So Byredo is a Swedish-origin brand under Spanish ownership.
Since when has Puig owned Byredo?
Puig has owned Byredo since 1 May 2022.
Who owned Byredo before Puig?
Byredo was an independent company from its founding in 2006 in Stockholm until Puig acquired it in 2022.
Is Byredo still owned by Puig?
Yes. As of 6 September 2026, Byredo is still owned by Puig. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Puig Brands, S.A. Annual Report 2025 — Puig Brands, S.A., Annual report, published 27 February 2026; retrieved 6 September 2026.
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