Who owns & Other Stories?
& Other Stories is owned by H&M Group (Sweden, STO: HM-B).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- H & M Hennes & Mauritz AB reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇸🇪 Sweden, Stockholm
- Origin
- 🇸🇪 Sweden
- Founded
- 2013
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Parent ticker
- STO: HM-B
- Last verified
- · 1 sources
About & Other Stories
& Other Stories launched in 2013 with design ateliers in Paris, Stockholm and Los Angeles, each producing its own collections, and it sells clothing, shoes, beauty and accessories in one place. It is positioned close to COS on price, and both sit above H&M within the same group, which runs several chains at different price points from the same supply base.
Ownership timeline of & Other Stories
Where & Other Stories sits in H&M Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full H&M Group ownership tree →
Other brands owned by H&M Group in apparel, footwear & accessories
Latest news about & Other Stories
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of & Other Stories?
The parent company of & Other Stories is H&M Group, a publicly listed company headquartered in Sweden.
Is & Other Stories Swedish?
Yes. & Other Stories originated in Sweden in 2013 and its owner, H&M Group, is also headquartered in Sweden.
Is & Other Stories still owned by H&M Group?
Yes. As of 16 September 2026, & Other Stories is still owned by H&M Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] H & M Hennes & Mauritz AB Annual and Sustainability Report 2025 — H & M Hennes & Mauritz AB, Annual report, published 26 March 2026; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.