Brandtree

Who owns the fabric softener & stain removal brands?

10 fabric softener & stain removal brands tracked here are owned by 6 companies; the three largest owners, Procter & Gamble, Reckitt and Unilever, control 6 of them (60%) as of Sep 2026.

Treemap of fabric softener & stain removal brands by owner
Area = number of brands; colour = owner. Download or embed.

Biggest owners of fabric softener & stain removal brands

#OwnerHQBrands in this categoryExamples
1Procter & Gamble🇺🇸 United States2Bounce, Downy
2Reckitt🇬🇧 United Kingdom2Calgon, Vanish
3Unilever🇬🇧 United Kingdom2Comfort, Snuggle
4Church & Dwight🇺🇸 United States2Miss Mouth's Messy Eater, OxiClean
5Square Toiletries🇧🇩 Bangladesh1Chamak
6Colgate-Palmolive🇺🇸 United States1Suavitel

All fabric softener & stain removal brands and their owners

BrandOwnerSinceOrigin
BounceProcter & Gamble—🇺🇸 United States
CalgonReckitt—🇺🇸 United States
ChamakSquare Toiletries—🇧🇩 Bangladesh
ComfortUnilever—🇬🇧 United Kingdom
DownyProcter & Gamble—🇺🇸 United States
Miss Mouth's Messy EaterChurch & Dwight2026🇺🇸 United States
OxiCleanChurch & Dwight2006🇺🇸 United States
SnuggleUnilever—🇺🇸 United States
SuavitelColgate-Palmolive—🇲🇽 Mexico
VanishReckitt—🇬🇧 United Kingdom

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