Who owns the fabric softener & stain removal brands?

8 fabric softener & stain removal brands tracked here are owned by 5 companies; the three largest owners, Procter & Gamble, Reckitt and Unilever, control 6 of them (75%) as of Sep 2026.

• 8

  brands

• 5

  owning companies

• 75%

  held by top 3 owners

• 3

  foreign-owned brands · origin ≠ owner HQ