Who owns Jif?
Jif is owned by J.M. Smucker (the United States, NYSE: SJM), which has owned the brand since 18 June 2002.[1] Before J.M. Smucker, Jif was owned by Procter & Gamble from 1958 to 2002.[2]
Key facts
- Current owner
- The J. M. Smucker Company verified
- Owned since
- Previous owner
- Procter & Gamble (1958–2002)
- Owner HQ
- 🇺🇸 United States, Orrville, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 1958
- Category
- Food › Condiments, sauces & seasonings › Sweet spreads & nut butters
- Parent ticker
- NYSE: SJM
- Last verified
- · 2 sources
About Jif
Jif is the largest peanut butter brand in the United States, launched by Procter & Gamble in 1958 and sold to Smucker in 2001. Its advertising line about choosy mothers choosing Jif has run since the 1970s. The identically named cleaner sold in Europe is an unrelated Unilever brand.
Ownership timeline of Jif
- 1958 – 2002 Procter & Gamble [2] verified Procter & Gamble created Jif and spun it off to Smucker in 2002 in a tax-free transaction.
- 2002 – present J.M. Smucker [1] verified
Where Jif sits in J.M. Smucker
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by J.M. Smucker in food
Latest news about Jif
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Frequently asked questions
Who is the parent company of Jif?
The parent company of Jif is J.M. Smucker, a publicly listed company headquartered in the United States.
Is Jif owned by Unilever?
No. Jif is owned by J.M. Smucker, not Unilever.
Is Jif American?
Yes. Jif originated in the United States in 1958 and its owner, J.M. Smucker, is also headquartered in the United States.
Since when has J.M. Smucker owned Jif?
J.M. Smucker has owned Jif since 18 June 2002.
Who owned Jif before J.M. Smucker?
Before J.M. Smucker, Jif was owned by Procter & Gamble from 1958 until 2002.
Is Jif still owned by J.M. Smucker?
Yes. As of 6 September 2026, Jif is still owned by J.M. Smucker. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The J. M. Smucker Company Annual Report on Form 10-K filed 2026-06-09 — SEC EDGAR, SEC Form 10-K, published 9 June 2026; retrieved 6 September 2026.
- [2] The J. M. Smucker Company Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 6 September 2026.
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