Brandtree

Who owns Twinkies?

Twinkies is owned by J.M. Smucker (the United States, NYSE: SJM), which acquired the brand on 7 November 2023 from Hostess Brands.[1][2] Before J.M. Smucker, Twinkies was owned by Hostess Brands from 2013 to 2023.[2]

Key facts

Current owner
The J. M. Smucker Company verified
Owned since
· deal details
Acquisition price
$5.6 billion (enterprise value)
Previous owner
Hostess Brands (2013–2023)
Owner HQ
🇺🇸 United States, Orrville, Ohio
Origin
🇺🇸 United States, Schiller Park, Illinois
Founded
1930
Category
FoodBakery › Cakes
Parent ticker
NYSE: SJM
Last verified
· 2 sources

About Twinkies

Twinkies are cream-filled sponge cakes invented in 1930 to use idle shortcake pans outside strawberry season. Their supposedly indefinite shelf life is a myth: the stated life is weeks, not decades. Smucker acquired the brand with Hostess in 2023.

Ownership timeline of Twinkies

Owners of Twinkies from 2013 to 2026 Hostess Brands 2013–2023; J.M. Smucker 2023–present Hostess Brands J.M. Smucker 201320142015201620172018201920202021202220232024202520262027
  1. 2013 – 2023 Hostess Brands sold 7 November 2023 [2] verified
  2. 2023 – present J.M. Smucker acquired 7 November 2023 [1][2] verified

Where Twinkies sits in J.M. Smucker

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Twinkies sits in J.M. Smucker Tree of 9 brands under J.M. Smucker. J.M. Smucker Twinkies Café Bustelo Folgers Hostess Jif Meow Mix and 3 more

Open the full J.M. Smucker ownership tree →

Other brands owned by J.M. Smucker in food

See the full J.M. Smucker brand portfolio (9) →

Deals involving Twinkies

Acquisition closed

J.M. Smucker acquires Hostess and Twinkies

J.M. Smucker acquired Hostess Brands for $34.25 per share in cash and stock, adding Twinkies, CupCakes and Donettes to a portfolio built on coffee, peanut butter and pet snacks. Smucker outbid several other packaged food companies for the business.

Value
$5.6bn
Regulatory
None recorded

Latest news about Twinkies

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Frequently asked questions

Who is the parent company of Twinkies?

The parent company of Twinkies is J.M. Smucker, a publicly listed company headquartered in the United States.

Is Twinkies American?

Yes. Twinkies originated in the United States in 1930 and its owner, J.M. Smucker, is also headquartered in the United States.

When did J.M. Smucker buy Twinkies?

J.M. Smucker completed its acquisition of Twinkies on 7 November 2023, after announcing the deal on 11 September 2023.

Who owned Twinkies before J.M. Smucker?

Before J.M. Smucker, Twinkies was owned by Hostess Brands from 2013 until 2023.

Is Twinkies still owned by J.M. Smucker?

Yes. As of 6 September 2026, Twinkies is still owned by J.M. Smucker. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] The J. M. Smucker Company Annual Report on Form 10-K filed 2026-06-09 — SEC EDGAR, SEC Form 10-K, published 9 June 2026; retrieved 6 September 2026.
  2. [2] The J. M. Smucker Company Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 6 September 2026.

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