Twinkies is owned by J.M. Smucker (the United States, NYSE: SJM), which acquired the brand on 7 November 2023 for $5.6 billion from Hostess Brands.[1][2] Before J.M. Smucker, Twinkies was owned by Hostess Brands from 2013 to 2023.[2]
Twinkies are cream-filled sponge cakes invented in 1930 to use idle shortcake pans outside strawberry season. Their supposedly indefinite shelf life is a myth: the stated life is weeks, not decades. Smucker acquired the brand with Hostess in 2023.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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J.M. Smucker acquired Hostess Brands for $34.25 per share in cash and stock, adding Twinkies, CupCakes and Donettes to a portfolio built on coffee, peanut butter and pet snacks. Smucker outbid several other packaged food companies for the business.
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The parent company of Twinkies is J.M. Smucker, a publicly listed company headquartered in the United States.
Yes. Twinkies originated in the United States in 1930 and its owner, J.M. Smucker, is also headquartered in the United States.
J.M. Smucker completed its acquisition of Twinkies on 7 November 2023, after announcing the deal on 11 September 2023. The deal was valued at $5.6 billion (enterprise value).
Before J.M. Smucker, Twinkies was owned by Hostess Brands from 2013 until 2023.
Yes. As of 16 September 2026, Twinkies is still owned by J.M. Smucker. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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