Who owns Swatch?
Swatch is owned by Swatch Group (Switzerland, SIX: UHR).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- The Swatch Group Ltd reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇨🇭 Switzerland, Biel/Bienne
- Origin
- 🇨🇭 Switzerland
- Founded
- 1983
- Category
- Apparel, footwear & accessories › Luxury goods › Jewellery & watches
- Parent ticker
- SIX: UHR
- Last verified
- · 1 sources
About Swatch
The Swatch watch was designed in 1983 with 51 components instead of the usual 91, sealed in a plastic case that could not be repaired, and sold cheaply as a fashion accessory. It saved the Swiss watch industry by beating Asian quartz producers on their own terms.
Ownership timeline of Swatch
- 1983 – present Swatch Group [1] reported
Where Swatch sits in Swatch Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Swatch Group ownership tree →
Other brands owned by Swatch Group in apparel, footwear & accessories
Latest news about Swatch
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Frequently asked questions
Who is the parent company of Swatch?
The parent company of Swatch is Swatch Group, a publicly listed company headquartered in Switzerland.
Is Swatch Swiss?
Yes. Swatch originated in Switzerland in 1983 and its owner, Swatch Group, is also headquartered in Switzerland.
Is Swatch still owned by Swatch Group?
Yes. As of 6 September 2026, Swatch is still owned by Swatch Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Swatch Group Ltd Annual Report 2025 — The Swatch Group Ltd, Annual report, published 12 March 2026; retrieved 6 September 2026.
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