Who owns the general merchandise own brands brands?
40 general merchandise own brands brands tracked here are owned by 18 companies; the three largest owners, Corporación Favorita, Wesfarmers and Walmart, control 20 of them (50%) as of Sep 2026.
-
40
brands
-
18
owning companies
-
50%
held by top 3 owners
-
6
foreign-owned brands · origin ≠ owner HQ
Biggest owners of general merchandise own brands brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Corporación Favorita | 🇪🇨 Ecuador | 12 | Bebemundo, Cemaco, Ferrex, Juguetón, Kywi and 7 more |
| 2 | Wesfarmers | 🇦🇺 Australia | 5 | Anko, Kmart Australia, Officeworks, Priceline Pharmacy, Target Australia |
| 3 | Walmart | 🇺🇸 United States | 3 | Equate, Sam's Club, onn. |
| 4 | Woolworths Group | 🇦🇺 Australia | 2 | BIG W, Everyday Rewards |
| 5 | Endeavour Group | 🇦🇺 Australia | 2 | BWS, Dan Murphy's |
| 6 | Coles | 🇦🇺 Australia | 2 | Flybuys, Liquorland |
| 7 | TKM Grupp | 🇪🇪 Estonia | 2 | I.L.U., Kaubamaja |
| 8 | FEMSA | 🇲🇽 Mexico | 2 | OXXO, OXXO Gas |
| 9 | Seven & i | 🇯🇵 Japan | 1 | 7-Eleven |
| 10 | Sainsbury's | 🇬🇧 United Kingdom | 1 | Argos |
| 11 | Atlantic Grupa | 🇭🇷 Croatia | 1 | Farmacia |
| 12 | The Home Depot | 🇺🇸 United States | 1 | HDX |
| 13 | MODIVO | 🇵🇱 Poland | 1 | HalfPrice |
| 14 | Jerónimo Martins | 🇵🇹 Portugal | 1 | Hebe |
| 15 | Lowe's | 🇺🇸 United States | 1 | Project Source |
| 16 | Angostura | 🇹🇹 Trinidad and Tobago | 1 | Solera Wines & Spirits |
| 17 | EssilorLuxottica | 🇫🇷 France | 1 | Sunglass Hut |
| 18 | Target | 🇺🇸 United States | 1 | up & up |