Who owns Primo?
Primo is owned by JBS (Brazil, B3: JBSS3), which has owned the brand since 31 March 2015.[1] Primo was founded in 1985 in Australia and was independent until 2015.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- JBS S.A. reported
- Owned since
- Previous owner
- Independent (1985–2015)
- Owner HQ
- 🇧🇷 Brazil, São Paulo
- Origin
- 🇦🇺 Australia
- Founded
- 1985
- Category
- Food › Meat, poultry & seafood › Processed & packaged meat
- Parent ticker
- B3: JBSS3 NYSE: JBS
- Last verified
- · 1 sources
About Primo
Primo is the largest bacon and smallgoods brand in Australia and New Zealand, founded in Sydney in 1985. JBS acquired parent Primo Smallgoods in 2015 for about A$1.45 billion, its largest Australian acquisition. The purchase gave the Brazilian meat group a branded consumer business rather than only slaughter and processing capacity.
Ownership timeline of Primo
Where Primo sits in JBS
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full JBS ownership tree →
Other brands owned by JBS in food
Latest news about Primo
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Frequently asked questions
Who is the parent company of Primo?
The parent company of Primo is JBS, a publicly listed company headquartered in Brazil.
Is Primo Australian or Brazilian?
Primo originated in Australia in 1985, but it is owned today by JBS, which is headquartered in Brazil. So Primo is an Australian-origin brand under Brazilian ownership.
Since when has JBS owned Primo?
JBS has owned Primo since 31 March 2015.
Who owned Primo before JBS?
Primo was an independent company from its founding in 1985 until JBS acquired it in 2015.
Is Primo still owned by JBS?
Yes. As of 6 September 2026, Primo is still owned by JBS. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] JBS S.A. Annual Report 2025 — JBS S.A., Annual report, published 26 March 2026; retrieved 6 September 2026.
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