Who owns B'Twin?
B'Twin is owned by Decathlon (France).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Decathlon S.A. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇫🇷 France, Villeneuve-d'Ascq
- Origin
- 🇫🇷 France
- Founded
- 2001
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Outdoor & workwear
- Last verified
- · 1 sources
About B'Twin
B'Twin is Decathlon's cycling brand, covering everything from children's bikes to road and gravel frames. It is among the largest bicycle sellers in Europe by volume, and its Van Rysel line competes at the racing end, supplying a professional road team.
Ownership timeline of B'Twin
Where B'Twin sits in Decathlon
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Decathlon ownership tree →
Other brands owned by Decathlon in apparel, footwear & accessories
Latest news about B'Twin
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Frequently asked questions
Who is the parent company of B'Twin?
The parent company of B'Twin is Decathlon, a family-owned company headquartered in France.
Is B'Twin French?
Yes. B'Twin originated in France in 2001 and its owner, Decathlon, is also headquartered in France.
Is B'Twin still owned by Decathlon?
Yes. As of 6 September 2026, B'Twin is still owned by Decathlon. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Decathlon — our company — Decathlon S.A., Official document; retrieved 6 September 2026.
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