Decathlon: brands it owns and its ownership tree
Decathlon is a family-owned company headquartered in Villeneuve-d'Ascq, France that owns 4 consumer brands.[1]
Decathlon opened its first shop near Lille in 1976 and is now the largest sporting goods retailer in the world. It is unusual in designing and manufacturing almost everything it sells under its own brands, which is why its prices sit so far below those of the companies it competes with.
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Company facts
- Legal name
- Decathlon S.A.
- Type
- family-owned company · see all family-owned company owners
- Headquarters
- 🇫🇷 Villeneuve-d'Ascq, France
- Founded
- 1976
- Wikidata
- Q509349
- Website
- www.decathlon.com
- Last verified
- · 1 sources
Decathlon in numbers
- Decathlon owns 4 consumer brands tracked here across 1 top-level categories; the largest is apparel, footwear & accessories with 4 brands.[1]
Everything Decathlon owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Latest news about Decathlon
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Frequently asked questions
What brands does Decathlon own?
Decathlon owns 4 consumer brands tracked here, including Domyos, Kalenji, B'Twin and Quechua.
Is Decathlon a French company?
Yes. Decathlon is headquartered in Villeneuve-d'Ascq, France and was founded in 1976.
Who owns Decathlon?
Decathlon is privately held. Decathlon opened its first shop near Lille in 1976 and is now the largest sporting goods retailer in the world.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Decathlon — our company — Decathlon S.A., Official document; retrieved 6 September 2026.
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