Puma (XETRA: PUM) is a publicly listed company headquartered in Herzogenaurach, Germany that owns 2 consumer brands, and has 1 recorded transaction.[1]
Puma was founded in 1948 by Rudolf Dassler after he split from his brother Adolf, who founded Adidas in the same small Bavarian town a year later. The rivalry divided Herzogenaurach for decades. Artémis, the Pinault family holding company that also controls Kering, is Puma's largest shareholder.
ANTA Sports agreed to buy 29.06 per cent of Puma from Artémis, the Pinault family holding company, for €35 a share, €1,505,516,600 in total. The stake would make the Chinese group Puma's largest shareholder without a full takeover, adding it to a portfolio that already includes control of Amer Sports and the Chinese rights to Fila.
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Frequently asked questions
What brands does Puma own?
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Puma owns 2 consumer brands tracked here, including Puma and Cobra Golf.
Is Puma a German company?
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Yes. Puma is headquartered in Herzogenaurach, Germany and was founded in 1948.
Who owns Puma?
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Puma is a publicly listed company owned by its shareholders; it trades as PUM on the XETRA.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
[1]PUMA SE Annual Report 2025 — PUMA SE, Annual report, published 26 February 2026; retrieved 16 September 2026.