Brandtree

Puma: brands it owns and its ownership tree

Puma (XETRA: PUM) is a publicly listed company headquartered in Herzogenaurach, Germany that owns 2 consumer brands.[1]

Puma was founded in 1948 by Rudolf Dassler after he split from his brother Adolf, who founded Adidas in the same small Bavarian town a year later. The rivalry divided Herzogenaurach for decades. Artémis, the Pinault family holding company that also controls Kering, is Puma's largest shareholder.

Company facts

Legal name
PUMA SE
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇩🇪 Herzogenaurach, Germany
Founded
1948
Tickers
XETRA: PUM
Wikidata
Q157064
Website
about.puma.com
Last verified
· 1 sources

Puma in numbers

Everything Puma owns

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Puma owns Tree of 2 brands under Puma. Puma Cobra Golf Puma

Full-screen interactive tree →

Brand portfolio by category

Apparel, footwear & accessories (2)

Full portfolio, 2 brands, with sources →

Latest news about Puma

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Frequently asked questions

What brands does Puma own?

Puma owns 2 consumer brands tracked here, including Puma and Cobra Golf.

Is Puma a German company?

Yes. Puma is headquartered in Herzogenaurach, Germany and was founded in 1948.

Who owns Puma?

Puma is a publicly listed company owned by its shareholders; it trades as PUM on the XETRA.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] PUMA SE Annual Report 2025 — PUMA SE, Annual report, published 26 February 2026; retrieved 6 September 2026.

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