Adidas (XETRA: ADS) is a publicly listed company headquartered in Herzogenaurach, Germany that owns 3 consumer brands, and has 1 recorded transaction.[1]
Adidas was founded in 1949 by Adolf Dassler in Herzogenaurach, Germany, after he and his brother Rudolf dissolved their shared shoe business in acrimony; Rudolf founded Puma across the river the same year. Adidas is the largest sportswear company in Europe and the second largest in the world.
Adidas sold Reebok to Authentic Brands Group for up to about €2.1 billion, having paid €3.1 billion for it in 2006. Adidas had been unable to grow the brand in fifteen years of ownership and wrote down its value repeatedly.
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Frequently asked questions
What brands does Adidas own?
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Adidas owns 3 consumer brands tracked here, including Adidas Terrex, Adidas and Adidas Originals.
Is Adidas a German company?
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Yes. Adidas is headquartered in Herzogenaurach, Germany and was founded in 1949.
Who owns Adidas?
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Adidas is a publicly listed company owned by its shareholders; it trades as ADS on the XETRA.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
[1]adidas AG Annual Report 2025 — adidas AG, Annual report, published 11 March 2026; retrieved 16 September 2026.