Who owns Smartwool?
Smartwool is owned by VF Corporation (the United States, NYSE: VFC), which has owned the brand since 2011.[1] Smartwool was founded in 1994 in Colorado and was independent until 2011.
Key facts
- Current owner
- V.F. Corporation verified
- Owned since
- Previous owner
- Independent (1994–2011)
- Owner HQ
- 🇺🇸 United States, Denver, Colorado
- Origin
- 🇺🇸 United States, Colorado
- Founded
- 1994
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Outdoor & workwear
- Parent ticker
- NYSE: VFC
- Last verified
- · 1 sources
About Smartwool
Smartwool makes merino wool socks and base layers, founded in Colorado in 1994 by ski instructors who wanted wool socks that did not itch or shrink. VF acquired the brand in 2011 and it sits in its outdoor segment. Merino fibre is finer than conventional wool, which is why it can be worn against the skin.
Ownership timeline of Smartwool
- 2011 – present VF Corporation [1] verified
Where Smartwool sits in VF Corporation
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full VF Corporation ownership tree →
Other brands owned by VF Corporation in apparel, footwear & accessories
Latest news about Smartwool
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Frequently asked questions
Who is the parent company of Smartwool?
The parent company of Smartwool is VF Corporation, a publicly listed company headquartered in the United States.
Is Smartwool American?
Yes. Smartwool originated in the United States in 1994 and its owner, VF Corporation, is also headquartered in the United States.
Since when has VF Corporation owned Smartwool?
VF Corporation has owned Smartwool since 2011.
Who owned Smartwool before VF Corporation?
Smartwool was an independent company from its founding in 1994 in Colorado until VF Corporation acquired it in 2011.
Is Smartwool still owned by VF Corporation?
Yes. As of 6 September 2026, Smartwool is still owned by VF Corporation. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] V.F. Corporation Annual Report on Form 10-K filed 2026-05-20 — SEC EDGAR, SEC Form 10-K, published 20 May 2026; retrieved 6 September 2026.
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