Who owns Jordan Brand?
Jordan Brand is owned by Nike (the United States, NYSE: NKE).[1]
Key facts
- Current owner
- NIKE, Inc. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Beaverton, Oregon
- Origin
- 🇺🇸 United States
- Founded
- 1984
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Athletic footwear
- Parent ticker
- NYSE: NKE
- Last verified
- · 1 sources
About Jordan Brand
Air Jordan began as a signature shoe for Michael Jordan in 1984, with a deal that gave him a royalty on sales rather than a flat fee, an arrangement that was then unheard of and made both parties enormous sums. It became a separate Nike division in 1997 and now generates billions annually.
Ownership timeline of Jordan Brand
Where Jordan Brand sits in Nike
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Nike
Latest news about Jordan Brand
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Frequently asked questions
Who is the parent company of Jordan Brand?
The parent company of Jordan Brand is Nike, a publicly listed company headquartered in the United States.
Is Jordan Brand American?
Yes. Jordan Brand originated in the United States in 1984 and its owner, Nike, is also headquartered in the United States.
Is Jordan Brand still owned by Nike?
Yes. As of 6 September 2026, Jordan Brand is still owned by Nike. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] NIKE, Inc. Annual Report on Form 10-K filed 2026-07-15 — SEC EDGAR, SEC Form 10-K, published 15 July 2026; retrieved 6 September 2026.
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