Reebok is owned by Authentic Brands (the United States), which acquired the brand on 8 March 2022 for €2.1 billion from Adidas.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Reebok was founded in Bolton and outsold Nike in America through the 1980s aerobics boom. Adidas bought it in 2006 for €3.1 billion, never made it work, and sold it to Authentic Brands in 2021 for about €2.1 billion, a substantial loss.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Adidas sold Reebok to Authentic Brands Group for up to about €2.1 billion, having paid €3.1 billion for it in 2006. Adidas had been unable to grow the brand in fifteen years of ownership and wrote down its value repeatedly.
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The parent company of Reebok is Authentic Brands, a privately held company headquartered in the United States.
Reebok originated in the United Kingdom in 1958, but it is owned today by Authentic Brands, which is headquartered in the United States. So Reebok is a British-origin brand under American ownership.
Authentic Brands completed its acquisition of Reebok on 8 March 2022, after announcing the deal on 12 August 2021. The deal was valued at €2.1 billion (enterprise value).
Yes. As of 16 September 2026, Reebok is still owned by Authentic Brands. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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