Who owns UA HOVR?
UA HOVR is owned by Under Armour (the United States, NYSE: UAA).[1]
Key facts
- Current owner
- Under Armour, Inc. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Baltimore, Maryland
- Origin
- 🇺🇸 United States
- Founded
- 2018
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Athletic footwear
- Parent ticker
- NYSE: UAA
- Last verified
- · 1 sources
About UA HOVR
UA HOVR is Under Armour's cushioning platform, launched in 2018 with a foam encased in a mesh web to return energy, and several models embed a sensor that records running data without a watch. It is the company's main technical footwear line.
Ownership timeline of UA HOVR
- 2018 – present Under Armour [1] verified
Where UA HOVR sits in Under Armour
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Under Armour
Latest news about UA HOVR
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Frequently asked questions
Who is the parent company of UA HOVR?
The parent company of UA HOVR is Under Armour, a publicly listed company headquartered in the United States.
Is UA HOVR American?
Yes. UA HOVR originated in the United States in 2018 and its owner, Under Armour, is also headquartered in the United States.
Is UA HOVR still owned by Under Armour?
Yes. As of 6 September 2026, UA HOVR is still owned by Under Armour. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Under Armour, Inc. Annual Report on Form 10-K filed 2026-05-19 — SEC EDGAR, SEC Form 10-K, published 19 May 2026; retrieved 6 September 2026.
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