Who owns Tassimo?
Tassimo is owned by Keurig Dr Pepper (the United States, NASDAQ: KDP) through its subsidiary JDE Peet's.[1]
Keurig Dr Pepper owns 97.75% of JDE Peet's rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Keurig Dr Pepper Inc. via JDE Peet's reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Burlington, Massachusetts and Frisco, Texas
- Origin
- 🇩🇪 Germany
- Founded
- 2004
- Category
- Beverages › Coffee, tea & hot drinks › Coffee
- Parent ticker
- NASDAQ: KDP
- Last verified
- · 1 sources
About Tassimo
Tassimo is a capsule system launched in 2004 that reads a barcode on each disc to set the water volume and temperature, so a single machine can make espresso, filter coffee and hot chocolate correctly. JDE Peet's owns it, and the barcode approach means the user never selects a setting themselves.
Ownership timeline of Tassimo
- ? – present Keurig Dr Pepper via JDE Peet's [1] reported
Where Tassimo sits in Keurig Dr Pepper
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Keurig Dr Pepper ownership tree →
Other brands owned by Keurig Dr Pepper in beverages
Latest news about Tassimo
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Frequently asked questions
Who is the parent company of Tassimo?
The parent company of Tassimo is Keurig Dr Pepper, a publicly listed company headquartered in the United States. Tassimo sits under Keurig Dr Pepper's subsidiary JDE Peet's.
Is Tassimo German or American?
Tassimo originated in Germany in 2004, but it is owned today by Keurig Dr Pepper, which is headquartered in the United States. So Tassimo is a German-origin brand under American ownership.
Is Tassimo still owned by Keurig Dr Pepper?
Yes. As of 16 September 2026, Tassimo is still owned by Keurig Dr Pepper. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] JDE Peet's N.V. Annual Report 2025 — JDE Peet's N.V., Annual report, published 25 February 2026; retrieved 16 September 2026.
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