Who owns the baking mixes & ingredients brands?
11 baking mixes & ingredients brands tracked here are owned by 8 companies; the three largest owners, General Mills, Conagra Brands and Kraft Heinz, control 6 of them (55%) as of Sep 2026.
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11
brands
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8
owning companies
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55%
held by top 3 owners
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2
foreign-owned brands · origin ≠ owner HQ
Biggest owners of baking mixes & ingredients brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | General Mills | 🇺🇸 United States | 2 | Betty Crocker, Pillsbury |
| 2 | Conagra Brands | 🇺🇸 United States | 2 | Duncan Hines, PAM |
| 3 | Kraft Heinz | 🇺🇸 United States | 2 | Jell-O, Shake 'N Bake |
| 4 | ITC | 🇮🇳 India | 1 | Aashirvaad |
| 5 | Dr. Oetker | 🇩🇪 Germany | 1 | Dr. Oetker |
| 6 | Unilever | 🇬🇧 United Kingdom | 1 | Maizena |
| 7 | Nestlé | 🇨🇭 Switzerland | 1 | Nestlé Toll House |
| 8 | Associated British Foods | 🇬🇧 United Kingdom | 1 | Silver Spoon |