Brandtree

Who owns the baking mixes & ingredients brands?

46 baking mixes & ingredients brands tracked here are owned by 27 companies; the three largest owners, Bidco Africa, Unga Group and Lesieur Cristal, control 12 of them (26%) as of Sep 2026.

Treemap of baking mixes & ingredients brands by owner
Area = number of brands; colour = owner. Download or embed.

Biggest owners of baking mixes & ingredients brands

#OwnerHQBrands in this categoryExamples
1Bidco Africa🇰🇪 Kenya5Cowboy, Elianto, Golden Fry, Kimbo, Ufuta
2Unga Group🇰🇪 Kenya4EXE, Hostess, Jogoo, Pendo
3Lesieur Cristal🇲🇦 Morocco3Al Horra, Cristal, Mabrouka
4Flour Mills of Nigeria🇳🇬 Nigeria3Golden Penny, Honeywell, Semovita
5BUA Foods🇳🇬 Nigeria2BUA Sugar, IRS Flour
6General Mills🇺🇸 United States2Betty Crocker, Pillsbury
7Molinos🇦🇷 Argentina2Blancaflor, Preferido
8Indofood🇮🇩 Indonesia2Cakra Kembar, Segitiga Biru
9B&G Foods🇺🇸 United States2Clabber Girl, Crisco
10Conagra Brands🇺🇸 United States2Duncan Hines, PAM
11Kraft Heinz🇺🇸 United States2Jell-O, Shake 'N Bake
12RCL FOODS🇿🇦 South Africa2Selati, Supreme
13ITC🇮🇳 India1Aashirvaad
14Podravka🇭🇷 Croatia1Dolcela
15Dr. Oetker🇩🇪 Germany1Dr. Oetker
16M. Dias Branco🇧🇷 Brazil1Finna
17Ismail Industries🇵🇰 Pakistan1Ghiza
18Agthia🇦🇪 United Arab Emirates1Grand Mills
19Unilever🇬🇧 United Kingdom1Maizena
20GRUMA🇲🇽 Mexico1Maseca
21Nestlé🇨🇭 Switzerland1Nestlé Toll House
22Alicorp🇵🇪 Peru1Primor
23Associated British Foods🇬🇧 United Kingdom1Silver Spoon
24KIDO Group🇻🇳 Vietnam1Tuong An
25Camil🇧🇷 Brazil1União
26Zambeef🇿🇲 Zambia1Zamflour
27Square Toiletries🇧🇩 Bangladesh1Zerocal

All baking mixes & ingredients brands and their owners

BrandOwnerSinceOrigin
AashirvaadITC—🇮🇳 India
Al HorraLesieur Cristal—🇲🇦 Morocco
Betty CrockerGeneral Mills—🇺🇸 United States
BlancaflorMolinos—🇦🇷 Argentina
BUA SugarBUA Foods—🇳🇬 Nigeria
Cakra KembarIndofood—🇮🇩 Indonesia
Clabber GirlB&G Foods—🇺🇸 United States
CowboyBidco Africa—🇰🇪 Kenya
CriscoB&G Foods2020🇺🇸 United States
CristalLesieur Cristal—🇲🇦 Morocco
DolcelaPodravka—🇭🇷 Croatia
Dr. OetkerDr. Oetker—🇩🇪 Germany
Duncan HinesConagra Brands2018🇺🇸 United States
EliantoBidco Africa—🇰🇪 Kenya
EXEUnga Group—🇰🇪 Kenya
FinnaM. Dias Branco—🇧🇷 Brazil
GhizaIsmail Industries—🇵🇰 Pakistan
Golden FryBidco Africa—🇰🇪 Kenya
Golden PennyFlour Mills of Nigeria—🇳🇬 Nigeria
Grand MillsAgthia—🇦🇪 United Arab Emirates
HoneywellFlour Mills of Nigeria—🇳🇬 Nigeria
HostessUnga Group—🇰🇪 Kenya
IRS FlourBUA Foods—🇳🇬 Nigeria
Jell-OKraft Heinz—🇺🇸 United States
JogooUnga Group—🇰🇪 Kenya
KimboBidco Africa—🇰🇪 Kenya
MabroukaLesieur Cristal—🇲🇦 Morocco
MaizenaUnilever2000🇺🇸 United States
MasecaGRUMA—🇲🇽 Mexico
Nestlé Toll HouseNestlé—🇺🇸 United States
PAMConagra Brands—🇺🇸 United States
PendoUnga Group—🇰🇪 Kenya
PillsburyGeneral Mills2001🇺🇸 United States
PreferidoMolinos—🇦🇷 Argentina
PrimorAlicorp—🇵🇪 Peru
Segitiga BiruIndofood—🇮🇩 Indonesia
SelatiRCL FOODS—🇿🇦 South Africa
SemovitaFlour Mills of Nigeria—🇳🇬 Nigeria
Shake 'N BakeKraft Heinz—🇺🇸 United States
Silver SpoonAssociated British Foods—🇬🇧 United Kingdom
SupremeRCL FOODS—🇿🇦 South Africa
Tuong AnKIDO Group—🇻🇳 Vietnam
UfutaBidco Africa—🇰🇪 Kenya
UniãoCamil2012🇧🇷 Brazil
ZamflourZambeef—🇿🇲 Zambia
ZerocalSquare Toiletries—🇧🇩 Bangladesh

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