Duncan Hines is owned by Conagra Brands (the United States, NYSE: CAG), which acquired the brand on 26 October 2018 for $10.9 billion from Pinnacle Foods.[1][2] Before Conagra Brands, Duncan Hines was owned by Pinnacle Foods from 2001 to 2018.[2]
Duncan Hines was a travelling salesman who published restaurant guides in the 1930s, and his name was licensed to a cake mix range in 1951 because it already meant reliable food quality to American drivers. Conagra acquired the brand with Pinnacle Foods in 2018.
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Conagra acquired Pinnacle Foods in a cash and stock deal, adding Birds Eye, Duncan Hines and Vlasic. Conagra sold its Wesson oil brand to satisfy competition concerns, and Pinnacle had been an acquisition target for several years before the deal closed.
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The parent company of Duncan Hines is Conagra Brands, a publicly listed company headquartered in the United States.
Yes. Duncan Hines originated in the United States in 1951 and its owner, Conagra Brands, is also headquartered in the United States.
Conagra Brands completed its acquisition of Duncan Hines on 26 October 2018, after announcing the deal on 27 June 2018. The deal was valued at $10.9 billion (enterprise value).
Before Conagra Brands, Duncan Hines was owned by Pinnacle Foods from 2001 until 2018.
Yes. As of 16 September 2026, Duncan Hines is still owned by Conagra Brands. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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