Who owns Betty Crocker?
Betty Crocker is owned by General Mills (the United States, NYSE: GIS).[1]
Key facts
- Current owner
- General Mills, Inc. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Minneapolis, Minnesota
- Origin
- 🇺🇸 United States
- Founded
- 1921
- Category
- Food › Meals & meal components › Baking mixes & ingredients
- Parent ticker
- NYSE: GIS
- Last verified
- · 1 sources
About Betty Crocker
Betty Crocker began in 1921 as a fictional persona invented to sign replies to customers writing in with baking questions, with the surname taken from a retired company director. Her portrait has been repainted several times to reflect changing ideas of the American housewife, and she has never existed.
Ownership timeline of Betty Crocker
- 1921 – present General Mills [1] verified
Where Betty Crocker sits in General Mills
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by General Mills in food
Latest news about Betty Crocker
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Frequently asked questions
Who is the parent company of Betty Crocker?
The parent company of Betty Crocker is General Mills, a publicly listed company headquartered in the United States.
Is Betty Crocker American?
Yes. Betty Crocker originated in the United States in 1921 and its owner, General Mills, is also headquartered in the United States.
Is Betty Crocker still owned by General Mills?
Yes. As of 6 September 2026, Betty Crocker is still owned by General Mills. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] General Mills, Inc. Annual Report on Form 10-K filed 2026-07-01 — SEC EDGAR, SEC Form 10-K, published 1 July 2026; retrieved 6 September 2026.
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