Who owns Wheaties?
Wheaties is owned by General Mills (the United States, NYSE: GIS).[1]
Key facts
- Current owner
- General Mills, Inc. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Minneapolis, Minnesota
- Origin
- 🇺🇸 United States
- Founded
- 1924
- Category
- Food › Breakfast cereal › Ready-to-eat cereal
- Parent ticker
- NYSE: GIS
- Last verified
- · 1 sources
About Wheaties
Wheaties was created by accident in 1921 when bran gruel spilled on a hot stove, and from 1934 it put athletes on the box, a practice that made appearing on it a recognised marker of sporting achievement in the United States.
Ownership timeline of Wheaties
- 1924 – present General Mills [1] verified
Where Wheaties sits in General Mills
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full General Mills ownership tree →
Other brands owned by General Mills in food
Latest news about Wheaties
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Frequently asked questions
Who is the parent company of Wheaties?
The parent company of Wheaties is General Mills, a publicly listed company headquartered in the United States.
Is Wheaties American?
Yes. Wheaties originated in the United States in 1924 and its owner, General Mills, is also headquartered in the United States.
Is Wheaties still owned by General Mills?
Yes. As of 6 September 2026, Wheaties is still owned by General Mills. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] General Mills, Inc. Annual Report on Form 10-K filed 2026-07-01 — SEC EDGAR, SEC Form 10-K, published 1 July 2026; retrieved 6 September 2026.
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