Vlasic is owned by Conagra Brands (the United States, NYSE: CAG), which acquired the brand on 26 October 2018 for $10.9 billion from Pinnacle Foods.[1][2] Before Conagra Brands, Vlasic was owned by Pinnacle Foods from 2001 to 2018.[2]
Vlasic is the largest pickle brand in the United States, founded by a Croatian-American family in Detroit. Its stork mascot, speaking in a Groucho Marx voice, has advertised it since the 1970s. Conagra acquired the brand with Pinnacle Foods in 2018.
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Conagra acquired Pinnacle Foods in a cash and stock deal, adding Birds Eye, Duncan Hines and Vlasic. Conagra sold its Wesson oil brand to satisfy competition concerns, and Pinnacle had been an acquisition target for several years before the deal closed.
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The parent company of Vlasic is Conagra Brands, a publicly listed company headquartered in the United States.
Yes. Vlasic originated in the United States in 1942 and its owner, Conagra Brands, is also headquartered in the United States.
Conagra Brands completed its acquisition of Vlasic on 26 October 2018, after announcing the deal on 27 June 2018. The deal was valued at $10.9 billion (enterprise value).
Before Conagra Brands, Vlasic was owned by Pinnacle Foods from 2001 until 2018.
Yes. As of 16 September 2026, Vlasic is still owned by Conagra Brands. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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