Acquisition closed
Conagra Brands acquires Birds Eye (North America) and 3 other brands (2018)
Conagra Brands completed the acquisition of Birds Eye (North America) and 3 other brands on 26 October 2018 for $10.9 billion, buying from Pinnacle Foods.[1]
Conagra acquired Pinnacle Foods in a cash and stock deal, adding Birds Eye, Duncan Hines and Vlasic. Conagra sold its Wesson oil brand to satisfy competition concerns, and Pinnacle had been an acquisition target for several years before the deal closed.
Deal facts
- Announced
- Closed
- Value
- $10.9 billion (enterprise value)
- Buyer
- Conagra Brands
- Seller
- Pinnacle Foods
- Assets
- Birds Eye (North America), Duncan Hines, Vlasic, Udi's
- Regulatory review
- None recorded
Ownership changes recorded from this deal
| Owner | Owned | Relationship | Stake | From | To |
|---|---|---|---|---|---|
| Conagra Brands | Birds Eye (North America) | owns | 100% | 2018-10-26 | present |
| Conagra Brands | Duncan Hines | owns | 100% | 2018-10-26 | present |
| Conagra Brands | Vlasic | owns | 100% | 2018-10-26 | present |
| Conagra Brands | Udi's | owns | 100% | 2018-10-26 | present |
| Pinnacle Foods | Birds Eye (North America) | owns | 100% | 2009-12-23 | 2018-10-26 |
| Pinnacle Foods | Duncan Hines | owns | 100% | 2001-01-01 | 2018-10-26 |
| Pinnacle Foods | Vlasic | owns | 100% | 2001-01-01 | 2018-10-26 |
| Pinnacle Foods | Udi's | owns | 100% | 2014-01-01 | 2018-10-26 |
Who owns these brands today?
- Birds Eye (North America) — owned by Conagra Brands since 2018
- Duncan Hines — owned by Conagra Brands since 2018
- Vlasic — owned by Conagra Brands since 2018
- Udi's — owned by Conagra Brands since 2018
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Conagra Brands, Inc. Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 6 September 2026.
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