Brandtree

Who owns Shake 'N Bake?

Shake 'N Bake is owned by Kraft Heinz (the United States, NASDAQ: KHC).[1]

Key facts

Current owner
The Kraft Heinz Company verified
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇺🇸 United States, Chicago, Illinois and Pittsburgh, Pennsylvania
Origin
🇺🇸 United States
Founded
1965
Category
Food › Meals & meal components › Baking mixes & ingredients
Parent ticker
NASDAQ: KHC
Last verified
· 1 sources

About Shake 'N Bake

Shake 'N Bake is a seasoned coating sold with a bag for shaking chicken or pork in it before baking, launched in 1965 as an alternative to frying. Its advertising line, in which a child claims to have helped, ran for decades.

Ownership timeline of Shake 'N Bake

Owners of Shake 'N Bake over 1965 to 2026 Kraft Heinz start not recorded–present Kraft Heinz (start not recorded) 197019801990200020102020
  1. ? – present Kraft Heinz [1] verified

Where Shake 'N Bake sits in Kraft Heinz

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Shake 'N Bake sits in Kraft Heinz Tree of 21 brands under Kraft Heinz. Kraft Heinz Shake 'N Bake A.1. Bagel Bites Classico Cracker Barrel Devour and 15 more

Open the full Kraft Heinz ownership tree →

Other brands owned by Kraft Heinz in food

See the full Kraft Heinz brand portfolio (21) →

Latest news about Shake 'N Bake

No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

Who is the parent company of Shake 'N Bake?

The parent company of Shake 'N Bake is Kraft Heinz, a publicly listed company headquartered in the United States.

Is Shake 'N Bake American?

Yes. Shake 'N Bake originated in the United States in 1965 and its owner, Kraft Heinz, is also headquartered in the United States.

Is Shake 'N Bake still owned by Kraft Heinz?

Yes. As of 16 September 2026, Shake 'N Bake is still owned by Kraft Heinz. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 16 September 2026.

Report a correction Opens a pre-filled GitHub issue. See our corrections policy.