Who owns Kool-Aid?
Kool-Aid is owned by Kraft Heinz (the United States, NASDAQ: KHC).[1]
Key facts
- Current owner
- The Kraft Heinz Company verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Chicago, Illinois and Pittsburgh, Pennsylvania
- Origin
- 🇺🇸 United States, Hastings, Nebraska
- Founded
- 1927
- Category
- Beverages › Soft drinks › Juice & juice drinks
- Parent ticker
- NASDAQ: KHC
- Last verified
- · 1 sources
About Kool-Aid
Kool-Aid is a powdered drink mix invented in Hastings, Nebraska in 1927 by Edwin Perkins, who reformulated a liquid concentrate as a powder to cut shipping costs. Its smiling pitcher mascot dates to the 1950s, and the brand has been a Kraft product since 1953.
Ownership timeline of Kool-Aid
- 1927 – present Kraft Heinz [1] verified
Where Kool-Aid sits in Kraft Heinz
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Kraft Heinz
Latest news about Kool-Aid
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Frequently asked questions
Who is the parent company of Kool-Aid?
The parent company of Kool-Aid is Kraft Heinz, a publicly listed company headquartered in the United States.
Is Kool-Aid American?
Yes. Kool-Aid originated in the United States in 1927 and its owner, Kraft Heinz, is also headquartered in the United States.
Is Kool-Aid still owned by Kraft Heinz?
Yes. As of 6 September 2026, Kool-Aid is still owned by Kraft Heinz. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Kraft Heinz Company Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 6 September 2026.
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