Who owns Alani Nu?
Alani Nu is owned by Celsius Holdings (the United States, NASDAQ: CELH), which has owned the brand since 1 April 2025.[1] Alani Nu was founded in 2018 in the United States and was independent until 2025.
Key facts
- Current owner
- Celsius Holdings, Inc. verified
- Owned since
- Previous owner
- Independent (2018–2025)
- Owner HQ
- 🇺🇸 United States, Boca Raton, Florida
- Origin
- 🇺🇸 United States
- Founded
- 2018
- Category
- Beverages › Soft drinks › Energy drinks
- Parent ticker
- NASDAQ: CELH
- Last verified
- · 1 sources
About Alani Nu
Alani Nu was founded in 2018 by a fitness influencer and grew almost entirely through social media, aimed at women in a category dominated by products marketed to young men. Celsius Holdings acquired it in 2025 for about $1.8 billion.
Ownership timeline of Alani Nu
- 2025 – present Celsius Holdings [1] verified
Where Alani Nu sits in Celsius Holdings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Celsius Holdings ownership tree →
Other brands owned by Celsius Holdings
Latest news about Alani Nu
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Frequently asked questions
Who is the parent company of Alani Nu?
The parent company of Alani Nu is Celsius Holdings, a publicly listed company headquartered in the United States.
Is Alani Nu American?
Yes. Alani Nu originated in the United States in 2018 and its owner, Celsius Holdings, is also headquartered in the United States.
Since when has Celsius Holdings owned Alani Nu?
Celsius Holdings has owned Alani Nu since 1 April 2025.
Who owned Alani Nu before Celsius Holdings?
Alani Nu was an independent company from its founding in 2018 until Celsius Holdings acquired it in 2025.
Is Alani Nu still owned by Celsius Holdings?
Yes. As of 6 September 2026, Alani Nu is still owned by Celsius Holdings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Celsius Holdings, Inc. Annual Report on Form 10-K filed 2026-03-02 — SEC EDGAR, SEC Form 10-K, published 2 March 2026; retrieved 6 September 2026.
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