Rama is owned by KKR (the United States, NYSE: KKR) through its subsidiary Upfield, which acquired the brand on 2 July 2018 from Unilever.[1][1] Before KKR, Rama was owned by Unilever from 1924 to 2018.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Rama is the largest margarine brand in Germany and has been sold since 1924. Its long-running advertising was built around a family breakfast table, and the brand is a fixture in German, Austrian and central European households.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Unilever sold its spreads business to KKR, which established it as a standalone company named Upfield. Unilever had been trying to exit margarine for years as consumption declined, and the sale followed its rejection of a takeover approach from Kraft Heinz that had prompted a strategic review.
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The parent company of Rama is KKR, a private-equity firm headquartered in the United States. Rama sits under KKR's subsidiary Upfield.
Rama originated in Germany in 1924, but it is owned today by KKR, which is headquartered in the United States. So Rama is a German-origin brand under American ownership.
KKR completed its acquisition of Rama on 2 July 2018, after announcing the deal on 15 December 2017.
Before KKR, Rama was owned by Unilever from 1924 until 2018.
Yes. As of 6 September 2026, Rama is still owned by KKR. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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