ProActiv is owned by KKR (the United States, NYSE: KKR) through its subsidiary Upfield, which acquired the brand on 2 July 2018 from Unilever.[1][1] Before KKR, ProActiv was owned by Unilever from 1999 to 2018.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
ProActiv is a spread containing plant sterols, compounds that reduce cholesterol absorption, and it was among the first foods in Europe permitted to carry an approved cholesterol-lowering health claim. It moved to Upfield with the rest of the spreads business.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full KKR ownership tree →
Unilever sold its spreads business to KKR, which established it as a standalone company named Upfield. Unilever had been trying to exit margarine for years as consumption declined, and the sale followed its rejection of a takeover approach from Kraft Heinz that had prompted a strategic review.
No tagged news items yet. Headlines are added nightly from public feeds; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
The parent company of ProActiv is KKR, a private-equity firm headquartered in the United States. ProActiv sits under KKR's subsidiary Upfield.
ProActiv originated in the United Kingdom in 1999, but it is owned today by KKR, which is headquartered in the United States. So ProActiv is a British-origin brand under American ownership.
KKR completed its acquisition of ProActiv on 2 July 2018, after announcing the deal on 15 December 2017.
Before KKR, ProActiv was owned by Unilever from 1999 until 2018.
Yes. As of 6 September 2026, ProActiv is still owned by KKR. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.