Country Crock is owned by KKR (the United States, NYSE: KKR) through its subsidiary Upfield, which acquired the brand on 2 July 2018 from Unilever.[1][1] Before KKR, Country Crock was owned by Unilever from 1981 to 2018.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Country Crock is an American vegetable oil spread launched in 1981 and sold in a tub, positioned around home cooking rather than health claims. It moved from Unilever to Upfield in the 2018 sale of the spreads business.
Unilever sold its spreads business to KKR, which established it as a standalone company named Upfield. Unilever had been trying to exit margarine for years as consumption declined, and the sale followed its rejection of a takeover approach from Kraft Heinz that had prompted a strategic review.
No tagged news items yet. Headlines are added nightly from public feeds; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Country Crock?
⌄
The parent company of Country Crock is KKR, a private-equity firm headquartered in the United States. Country Crock sits under KKR's subsidiary Upfield.
Is Country Crock American?
⌄
Yes. Country Crock originated in the United States in 1981 and its owner, KKR, is also headquartered in the United States.
When did KKR buy Country Crock?
⌄
KKR completed its acquisition of Country Crock on 2 July 2018, after announcing the deal on 15 December 2017.
Who owned Country Crock before KKR?
⌄
Before KKR, Country Crock was owned by Unilever from 1981 until 2018.
Is Country Crock still owned by KKR?
⌄
Yes. As of 6 September 2026, Country Crock is still owned by KKR. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
[1]Upfield — our brands — Upfield Holdings B.V., Official document; retrieved 6 September 2026.