Who owns Weetabix?
Weetabix is owned by Post Holdings (the United States, NYSE: POST), which has owned the brand since 3 July 2017.[1]
Key facts
- Current owner
- Post Holdings, Inc. verified
- Owned since
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, St. Louis, Missouri
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1932
- Category
- Food › Breakfast cereal › Ready-to-eat cereal
- Parent ticker
- NYSE: POST
- Last verified
- · 1 sources
About Weetabix
Weetabix is the largest breakfast cereal brand in the United Kingdom, a compressed wheat biscuit eaten with milk, made in Northamptonshire since 1932. Post acquired the business from Bright Food in 2017 for £1.4 billion. The Chinese owner had held it for five years and struggled to grow the brand in its own market.
Ownership timeline of Weetabix
- 2017 – present Post Holdings [1] verified
Where Weetabix sits in Post Holdings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Post Holdings ownership tree →
Other brands owned by Post Holdings in food
Latest news about Weetabix
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Frequently asked questions
Who is the parent company of Weetabix?
The parent company of Weetabix is Post Holdings, a publicly listed company headquartered in the United States.
Is Weetabix British or American?
Weetabix originated in the United Kingdom in 1932, but it is owned today by Post Holdings, which is headquartered in the United States. So Weetabix is a British-origin brand under American ownership.
Since when has Post Holdings owned Weetabix?
Post Holdings has owned Weetabix since 3 July 2017.
Is Weetabix still owned by Post Holdings?
Yes. As of 16 September 2026, Weetabix is still owned by Post Holdings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Post Holdings, Inc. Annual Report on Form 10-K filed 2025-11-21 — SEC EDGAR, SEC Form 10-K, published 21 November 2025; retrieved 16 September 2026.
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